Associate Professor/ Deputy Director of PHBS UK Campus
Research Fields
Behavioral Economics, Experimental Economics, and Game Theory
Education
PhD. Economics, University of California, San Diego, October 2009
MA, Economics, Korea University, August 2002
BA, Economics, Korea University, August 2000
Academic positions
2020. 8 – Present, Associate Professor (Teaching), HSBC Business School, Peking University
2009. 11 – 2020. 7, Assistant Professor, HSBC Business School, Peking University
2019. 2 – 2019. 7, Visiting Scholar, The School of Management, Kyung Hee University
2018. 8 – 2019. 1, Visiting Scholar, Department of Economics, University of California San Diego
Publication
“Economic Policy Uncertainty and Peer Effects in Corporate Investment Policy” (with Hyun Joong Im, and Jia Liu), International Review of Financial Analysis, Accepted.
“The External Effect of a Migrated Star Player on Domestic Sports League: An Empirical Analysis of Three Asian Leagues” (with Fan Zhang and Yeujun Yoon), International Journal of Sports Marketing and Sponsorship, 2021, 22 (2), pages 262-292.
“The Impact of Word of Mouth via Twitter on Moviegoers' Decisions and Film Revenues” (with Yeujun Yoon and Charin Polpanumas), Journal of Advertising Research, 2017, 57 (2), pages 144-158.
“Product Market Competition and the Value of Innovation: Evidence from US Patent Data” (with Hyun Joong Im and Janghoon Shon), Economics Letters, 2015, vol. 137, pages 78-82.
“Overconfidence in Tournaments: Evidence from the Field,” (with Luís Santos-Pinto), Theory and Decision, 2010, vol. 69, issue 1, pages 143-166.
Working papers
“Reference Dependence and Location-Price Competition” (with Shuaishuai Deng)
“‘Worse Than What I Read?’ - Backfire of Fake Review: Empirical Analysis of Online Review Generation Process using review data” (with Jaewoo Joo, Charin Polpanumas, and Yeujun Yoon)
“Biased Self Image in Objective Qualities”
“A Theory of the False Consensus Effect”
